About Us

Our Team

Glenda Brooks

Glenda Brooks

Executive Director
Officer Glenda Brooks has served the Boyle Heights Community for over 20 years by enriching the lives of youth through education, mentorship, and guidance as a police officer and Hollenbeck PAL’s Executive Director.
Lorraine Garcia

Lorraine Garcia

Program Director
Lorraine is responsible for the development and implementation of our core program areas: Crime & Delinquency Prevention & Intervention, Sports & Recreation, Fitness& Nutrition, Education/Life Skills, Mentoring, and Financial Literacy. Lorraine has served the Boyle Heights Community for over 20 years as a youth and family expert.
Donald Levier

Donald Levier

Associate Director - Leadership Development
Officer Levier facilitates our Fit-4-Kids program and co-facilitates the Life Camera Action program.  He has been a police officer for eight years actively plays football for the LAPD department football team and is happily married with two children.
Jeff Norat

Jeff Norat

Director - Delinquency Prevention
Officer Jeff Norat is the Get it Straight Program Coordinator, and assistant to Officer Glenda Brooks. Jeff is currently stationed at the Hollenbeck Police Department and is dedicated to serving the Boyle Heights Community through crime prevention workshops.
Gene Olea

Gene Olea

Director - Sports & Recreation
Officer Olea coordinates the Sports & Recreation component of our programs, along with Sandy Ponce. His passion for youth wellness and development helps make our sports program one of the largest in the southland.
Edwin Rodriguez

Edwin Rodriguez

Director of Development
Edwin Rodriguez is the Director of Development and is responsible for the grant writing and Hollenbeck PAL’s fundraising events: Gala Awards and Hook N Book events.
Sandra Ponce

Sandra Ponce

Sports Coordinator
Sandra Ponce coordinates the Soccer program through a partnership with AYSO 1304 region, LA 84 foundation, Estrada Courts community, and local residents to serve over 500 inner city youth in the Boyle Heights area.
Ignacio Oliveros

Ignacio Oliveros

Media Director/Instructor
Ignacio Oliveros is the media instructor for Life Camera Action! (LCA) program and directs the production of media material and communications at Hollenbeck PAL.
Eymi Roa

Eymi Roa

Sr. Case Manager
Eymi Roa heads up our flagship juvenile delinquency program Get It Straight (GIS) offered at Hollenbeck PAL. Previously, she was involved in the Gang Reduction Youth Development program and actively worked with families and youth to prevent abuse and violence.
Veronica Cardenas

Veronica Cardenas

Case Manager
Veronica co-facilitates both our Get It Straight juvenile delinquency program and the corresponding Parent Project.
Alejandra Cardoso-Aguilera

Alejandra Cardoso-Aguilera

Executive Assistant
Alejandra provides administrative support and assistance to executive staff. She is a graduate student working on her M.S. in Counseling Psychology and aspires to one day give back to her community by providing free therapeutic services.
Hank Castillo

Hank Castillo

Resource Development Consultant
Hank is the president and founder of Hankster, Inc., specializing in working with non-profit organizations at all levels. He currently supports HPAL’s management and fund-raising team in several areas including fund development, grant writing, budgeting, program management, and administration.

VISION

Our ultimate goal is a community without crime, where children have equal access to opportunity, and where peace officers help drive the community’s vitality.

HISTORY

Hollenbeck PAL was founded in 1992 through the efforts of the Hollenbeck Division of the LAPD and community residents to implement sports activities to high-risk youths in response to the juvenile crime increase in the area. In 2003 PAL acquired its own 501(c)(3) non-profit status and is now governed by a board of directors comprising of community leaders, law enforcement personnel, and business professionals.

COMMITMENT TO COMMUNITY POLICING

Hollenbeck PAL provides safe places throughout the community where children recreate and learn safely during non-school hours while providing meaningful, structured activities that are economically accessible (most services are free) to every child in the service area.

Area Population Statistics

Latino and mostly immigrant 94%
No high school diploma 70%
Drop out 34%
Poverty 33%
2012-2013 Truancy 74%